A strong marketing initiative is imperative in the sale of your home. Our marketing is designed to create an emotional connection between a prospective buyer and your home. We work to create marketing materials that are entirely bespoke to your home.
We employ expert photographers and videographers to create beautiful images, showcasing your homes strongest qualities. Professionally drafted floor plans elegantly detail every room. Additional tools such as matterport tours can be employed where necessary.
Once all the pieces are in place, we do our utmost to ensure your home receives the exposure it deserves. The biggest audience continues to be found online. Social media, ‘realtor.ca’, and the hundreds of syndicated websites we belong to have that covered. Your home will have unique websites and electronic brochures that enable us to track how effective our campaign is in live time. It is this statistical analysis that allows us to further tailor our strategy to the benefit of you and your home.
We find that personal marketing in the form of open houses can be very effective. Many buyers will come to an open house before or after visiting with their agent. It allows us the opportunity to market your home one on one and ensure they leave fully informed.
Marketing within your area can be a useful tool, and many neighbors have friends or family looking to move into the neighborhood. We use direct mail and door knocking to ensure everybody knows about the blocks latest listing.
It may sound old-fashioned, however, beautifully crafted brochures provide people with a keepsake of their visit, ensuring that your home leaves a lasting impression.